The Juice

Spotlight on Smurfit Kappa

We all know how important winemakers, vineyard managers and salespeople are to wine, but let’s not forget the significance of good packaging – it’s truly an extension of a brand and often the first thing a consumer will see. As one of the leading providers of paper-based package products in the world, Smurfit Kappa knows a thing or two about good packaging. Not only is this global company an important part of the wine industry, provide packaging solutions for everything from retail merchandise displays to cases and even bags in a box, Smurfit Kappa is also Paso Robles CAB Collective’s Title Sponsor and has been a supporter of ours for many years. Needless to say, we think they’re pretty great.

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